The CODE process has really been in development
since 1994, when founder Elizabeth Allen first
ventured into business ownership. Her entrepreneurial ventures kicked
off with the opening of Awesome Advertising. Her
hands-on business approach and intimate knowledge of what it takes
to grow a company
are truly what drove the CODE process.
Who is MarketSmartz?
Founded as Awesome Advertising, MarketSmartz quickly
grew to represent a diverse group of mid-market firms. A sampling
of the client list includes:
• Veterinary Medicine Publishing
• Kansas City Life Financial
• Commonwealth National Insurance
• Matchmaker Worldwide Networks
• The Kansas City Board of Trade
• PB&J Restaurant Group
• La Farge Construction
• City Wide Maintenance
• Vista Productions
• Junk Architects
Allen worked as a strategic consulting expert for projects serving:
Sprint, IBM, 3M, Pfizer, Mutual Life of Omaha, Subway World Franchise,
and Calvin Klein Fragrances.
High Technology Focus
In 1999 Allen began to work extensively for technology driven companies
seeking to exploit emerging market opportunities. In 2000, Awesome
Advertising expanded its offerings and re-positioned to become a
consulting research and marketing advisement firm known as MarketSmartz.
During this time Allen created the MarketSmartz Method™.
This method uses proprietary process to analyze dynamic market conditions,
helping companies rapidly leverage their unique competitive advantage
to compete in the global economy. Her process rapidly synthesizes
detailed competitive intelligence and user group studies to thoroughly
test the core assumptions behind new or existing business concepts.
The revolutionary approach results in a single-page market validation
tool that graphically demonstrates the relevancy of the business
model in relation to its most immediate and critical competition.
Seasoned entrepreneurs readily recognized the revolutionary aspects
of the MarketSmartz Method to present business concepts for venture
capital investment. Using these proprietary tools, they secured
millions of dollars in venture capital.
MarketSmartz is a private consulting firm that
specializes in developing sales and marketing processes appropriate
to vertical industry application. CODE is the result
of Allen’s current work efforts, and is a trademarked process
that was developed for and originally applied to the General Construction Industry.
Further development applied the CODE sales and
marketing process to other high growth, mid-market verticals.
In 2006, Allen published her first book, "The Contractor's
CODE for Marketing and Sales," explaining the CODE
method for the Architecture, Engineering, and Construction industries.
In 2011, Allen published her second book, "The Economy of One:
CODE for Free Agents," applying the CODE
method to jobseekers and contract-based "Free Agents."
To learn more, visit the
CODE for Free Agents website at Eof1.com.
Having worked in every phase of strategic market planning, research,
brand development and campaign management, Allen classifies herself
as a marketing and sales strategist. However, her true love is in
working with entrepreneurs. In owning and operating her own business,
she’s experienced personally the issues associated with business
growth. Because Allen can pull from her own experience as a reference
point, CEO’s truly can benefit from her perspective.
Allen spent several years as a business
facilitator for the Kauffman
Center for Entrepreneurship. In performing these
duties, she’s worked to evaluate all aspects of business planning
which allowed her to interact with the multi-faceted needs of
the growing organization through the eyes of the challenged entrepreneur.
Regularly asked to lecture on her unique business perspective, Allen
is a mentor for the University of Kansas MBA Graduates program,
and served on the Board of Directors for the National Association
of Business Owners. Her unique expertise and vast experience has
been highlighted in InfoWorld, Entrepreneur Magazine, Concrete Monthly, and on a nationally
broadcast PBS special.
Elizabeth lives in Kansas City with her husband
and their two children.