What does CODE stand
CODE is an acronym, with each letter representing a part
of the process. When each component is combined
into the CODE process, a dramatic impact will be made on your business
-keys to establishing relationships, internally and with prospects.
Organization - a structured approach to better
manage all resources.
Documentation - the means to generate a detailed
account of your progress.
Evaluation - the capability to accurately assess your performance.
How long does CODE training
One and a half days—and a book soon to be published will be provided in advance of the session to accelerate the learning curve and provide pre-exposure to the concepts.
Who should attend CODE training?
It’s simple...Often, since the training is open to unlimited trainees- our clients include as many people organizationally that need to understand the new approach to the sales and marketing process (which can include administrative, project managers, estimators, executive management). Also, many of our clients ask for a twenty minute overview session to be provided for Superintendents, so that they are aware of the program and can support the efforts.
What types of companies should consider CODE training?
Any general construction company that wants to get serious about
the next phase of revenue growth. It has been found that companies
that generally respond well to the CODE training:
• Have recognized “pain” associated with their
current sales and marketing processes
• Have experienced a plateau with regards to growth, but desire
• Have had high growth, and want a method to sustain it
• Need a way to position the firm with architects, realtors
and developers- but have not found a best approach
What types of technology does CODE require?
CODE is a process that is enhanced with basic desktop
technologies, such as access to the internet and basic computer
programs (Microsoft Word, Excel, Access or Outlook for example).
Although not dependent on any technology systems, CODE
can easily integrate with any existing customer database management
system, such as:
• Microsoft Access or Excel
What are the deliverables associated with CODE training?
• Licensed use of five CODE manuals, customized
specifically for your firm.
• One and a half days interactive training, with interactive
role-playing in a group learning environment.
• Retention testing for each training module.
• Development of a customized master metro prospecting plan,
unique to your firm
See complete list of Costs
CODE requires that a firm also sign up for six months of
weekly consulting support, why?
It’s simple. CODE is the perfect approach
to generating a phenomenal amount of qualified leads. However, the
true goal with CODE is ongoing management and conversion
of these leads to core customers. CODE can deliver
outstanding prospecting results, but much like weight loss, must
be a long-term commitment for sustained success. Research on pilot
companies using CODE strongly suggests that the
degree of success with the CODE program is directly
correlated with the commitment to consulting support during the
implementation phase (which typically lasts a minimum of 3 months).
Since the goal of CODE is to create results based
on a change associated with organizational behavior, constant support
is required for the first six months.
Under the six month consulting agreement, what happens?
Weekly phone conferences cover progress and provide coaching to
address issues associated with implementation. Typically, the phone
meetings last sixty to ninety minutes. These sessions encourage
the team to celebrate successes and enhance performance through
continual professional evaluation, feedback and coaching. Weekly
meetings assist with implementation and troubleshooting.
We’ve tried new
sales and marketing tools, why will this work?
CODE was developed from the input of other construction
companies. Companies just like yours, struggling with similar issues.
An industry peer group consisting of fourteen general contracting
companies then reviewed it for best practice, and found that the
elements of CODE incorporated all best techniques
utilized within the group.
So where did CODE come from?
Originally, CODE was developed through the study
of a highly successful construction firm… one that had simply
experienced a plateau in growth. Needing a solution and an exit
strategy, CODE was developed as a response to help
them scale their sales and marketing systems. Within one year, it
effectively doubled their revenue. Now after further testing, the
program is available to the industry and is based on best practice.
It has been tested in multiple national test markets and has shown
to be appropriate for all types of companies ranging in revenue
from $15MM to $250MM and up.
How much does CODE training and consulting cost?
On average, and depending on your metro market – CODE
training costs $20,000 - $30,000. Weekly consulting support is provided
for a monthly fee of $1,000 - $2,000 and requires a minimum of a
six-month contract. Terms for holding a CODE training
date include a non-refundable deposit of $7,500 that is applied
to the costs of manual customization. Once the deposit is received,
a short survey is delivered to the point of contact so that information
required for CODE customization is collected.
See complete list of costs
Is CODE only limited to general construction companies?
No. Anyone in the A/E/C industry can benefit. CODE is not only limited to general construction.
It will also deliver prospects appropriate to small projects and
development partners, should your company have multiple divisions
requiring a central lead development process.
How long will it take to schedule CODE training?
A limited number of monthly timeslots are available for CODE
training. To schedule, please contact
us at your earliest convenience so that we can accommodate
your team's timeframe.