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CODE was born of a need to implement real change
that would truly build business from the inside. Not simply from
a marketing standpoint. Not only on an organizational level. But
from a larger, full scope, business practices point of view.
You can provide people explicit instructions, and yet without support
and coaching, even the best plans fail. CODE recognizes
that companies, and thier "associated processes" are really
people. And people not only need process, they need support to achieve
a sustainable change.
CODE was created as a solution to address the many
issues facing CEO’s and their companies. It is a key to unlock
the enormous potential that exists in so many organizations and
was designed to translate your relationship management skills to
even the most junior level person.

•To provide the ability for companies
to:
• Generate profitable relationships with qualified, new prospects
• Focus prospecting efforts on target rich areas, specific
to your firms building expertise, such as governmental, retail,
long-term care, schools or churches
• Lead prospects through a process of mutual respect building
and disclosure
• Monitor performance through actual sales proposal generation
and post presentation
• Review post-sales activity to evaluate team performance
for continual improvement
• Nourish core customer, supplier and business partnership
relationships for sustained long term goodwill and referral opportunities.
•Give business development teams the tools and training they
need to be effective
No one wants to come to work and fail. Yet often the business teams
experience extreme frustration due to a lack of measurable results.
CODE provides everyone on the team with the game
plan and playbook so that they can be effective, and be acknowledged
for their contributions.
•To solve the problem once and for all of “who’s
going to follow up on that?”
Most businesses have reached a level of growth because they’ve
done something successful in the area of sales. To reach the next
level of growth though, chances are - you’ll need to do something
different. CODE will provide your team with what
it needs to break through the barriers and maximize all available
resources to achieve the next level of revenue growth.
•To
provide a marketing plan that finally makes sense.
Your company will spend its budget on marketing. The key question
is, "Will it provide to you absolute return on investment?"
Many times a company cannot say with certainty that the existing
plan will provide return on investment. So, where will you invest
this year to find qualified new prospects? Where will you advertise?
What is the best use of costly internal resources? CODE
will provide the plan, the tools, and the coaching that you need
to best utilize every asset you have without costly new expenses.
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